Nice peaches! Greengrocer dresses his fruit in lingerie to boost sales ahead of China’s version of Valentine’s Day
- Businessman Yao Yuan is flogging peaches in miniature lingerie
- Lingerie firm makes knickers, and the fruit is dressed by hand
- Despite price of £50 for nine peaches, sales are soaring
A Chinese businessman has come up with a rather cheeky way of pushing peaches – by dressing them in lacy ‘knickers’.
Yao Yuan from Nanjing, east China, saw an opportunity to boost his sales ahead of China’s version of Valentine’s Day, when he spotted the similarities between his fruits and a female bottom.
Mr Yao dresses the fruits in miniature versions of women’s lingerie and sells them for a jaw-dropping £50 a punnet for nine naughty peaches.
Cheeky: An online fruit business are selling punnets of peaches dressed in lingerie ahead of the Qixi festival, China's version of Valentine's Day
The fruits-in-knickers idea has seen sales for Mr Yao’s online fruit business soar, despite the mind-boggling price.
‘Well, peaches and women's bottoms look so similar I thought why not? It's not something I've ever seen anyone else doing. I can't grow enough of them to keep up with the demand,’ Mr Yao explains.
Mr Yao has enlisted a lingerie firm to create the miniature knickers and his fruit pickers in Nanjing, Jiangsu province, dresses each peach by hand.
‘The people who supply our pants make lingerie for some of the most exclusive designer labels in the world.
‘There's nothing tacky about them at all,' the businessman adds.
All laced up: Owner Yao Yuan says he came up with the novel idea to flog his fruit after discovering the similarities between peaches and women's bottoms
Effort: A lingerie company makes the mini-knickers after which each peach is dressed by hand
Bum deal: A punnet of nine peaches dressed in lingerie costs a shocking £50
Expensive knickers: The Chinese firm are experiencing a rise in sales - despite charging £50 for a punnet
‘Some of them are black and lacy, some are thongs. We cover all tastes and we can do special commissions too.
‘We had one special client who wanted all nine peaches wearing leather knickers with studs and chains.
‘There's nothing we'd be too embarrassed to handle,’ he added.
This weekend - when China celebrates Qixi festival, the country's version of Valentine's Day - sales are expected to go through the roof.
‘They're sweet, tasty, sexy and funny. It's the perfect present,’ said Yao.
Peache-S&M: The fruit does not just come in the more innocent lace version - there are leather, studs and chains versions for the more hardcore' peach fan'
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