In China, whenever businesses are gaining popularity, government regulation starts to kick in. The short video industry is no exception.
In late March, Chinese state broadcaster CCTV criticized Kuaishou for videos depicting adolescent pregnancies, which showed images of teenage girls with bare baby bumps. A few days later, China's State Administration of Press, Publication, Radio, Film and Television ordered all short video platforms to shut down accounts that "deviated from social moralities."
In the meantime, regulators have also warned that some attention-seeking and offensive videos can lead to social security concerns, such as those showing drunk people fighting, smashing cars, challenging police officers and lighting firecrackers under crotches.
Last month, two tourists aged 17 and 20 years old, turned themselves into the local police station after their videos on Douyin went viral and triggered widespread social media outrage. Douyin has deleted related video clips, which showed them damaging a historical landform, known as Zhangye National Geopark in China's Gansu province, along with one of them bragging to the camera saying, "I damaged the landform which was formed 6,000 years ago. We sneaked into this area and it feels awesome."
Chinese parents have also raised concerns about the social media trend. An increasing number of parents have complained to local media outlets that their children, mostly preteens, are picking up too-mature behaviors from short video apps.
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