China town
Chinese tourism drive ... Underground station
Published: 05th May 2013
BRITAIN’S street signs and London’s iconic Tube map are to be printed in Chinese to lure thousands of new tourists.
A lack of Chinese signs has been identified as a “key issue” in attracting big-spending visitors from the Far East — because so few speak English.
A drive to recruit Mandarin-speaking guides will be part of a bid to make Britain “the most welcoming European destination for Chinese visitors by 2015” according to national tourism agency Visit Britain.
London Mayor Boris Johnson said: “It’s critical we recognise the importance of this vital and growing market.
“We’ll certainly look at the possibility of providing translations of Tube maps.”
Read more: http://www.thesun.co.uk/sol/homepage/news/politics/4915887/Street-signs-and-Tube-maps-in-Chinese.html#ixzz2SSpu3EHT
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