Chinese buyers take a shine to Okanagan Wines
Posted in June's Kelowna Real Estate Blog on August 23, 2011
Painted Rock Vineyards, on of the Okanagan's top new wineries, has signed a distribution agreement with a Chinese wine brokerage in a stategic alliance that will see from 10 to 20 per cent of the winery's production shipped overseas.
The contract, the latest sign that B.C. wines are attracting serious international interest, will provide the winery with a guaranteed cash flow as well as broader exposure in Asia, proprietor John Skinner said in an interview.
"Their intent is to tie it up for the entire Chinese market," Skinner said of the brokerage, which runs the rapidly growing North American Premium Wine Shop chain in China.
"I am very flattered that they approached us with the intent to have an exclusive distribution contract with Painted Rock."
Skinner said the deal provides the Chinese brokerage with certainty of supply and gives the winery an assured cash flow. He intends to use the added financial security to spend more time on his dream of producing the best wine the Okanagan climate allows....Read More
Source Photo and Text: The Vancouver Sun
LINKS TO LEARN MORE ABOUT OKANAGAN WINES!
Okanagan Wines - info about Okanagan wineries, wines, news and events
Wine Festivals - Official guide to the Spring, Summer, Fall and Winter/Ice wine festival in the Okanagan
BC Wine Institute - BC lead wine industry trade association
Wine Plus+ - wine Education
Fine Vintage - wine educaton
Wine Country BC - local winery information and podcasts
BC Wineries - connecting wine makers with wine drinkers
No comments:
Post a Comment
Comments always welcome!